"Because I want to use a filter, I downloaded a retouching App software, the software page shows' seven days free trial, automatic renewal of 98 yuan when it expires, can be canceled at any time '." "I thought it would be free for seven days and no charge for cancellation, but I was directly charged 98 yuan for a year's membership." Ms. Wu of Zhengzhou, Henan Province, recently encountered such a bad thing, "What is this called a free trial, which is clearly 7 days for buying a year membership."
“因为想用一个滤镜，下载了一款修图App软件，软件页面显示‘七天免费试用，到期自动续费98元，可随时取消’。我以为开通7天内免费，其间取消就不收费了，结果被直接扣了一年会员费98元。”河南郑州的吴女士前不久就遇到了这样一件糟心事，“这叫什么免费试用，这明明就是买一年会员赠送7天”。
Wu felt cheated, so she immediately contacted the App's customer service, hoping to apply for a refund. However, customer service refused her request for a refund because she had already used the App. Disappointed by the experience, Wu fumed: "I will never believe in such so-called free trials again. They are just merchants playing with words."
对此，吴女士觉得自己被欺骗了，于是她立即联系了该App的客服，希望能够申请退款。然而，客服却以她已经使用过App为由，拒绝了她的退款请求。这次经历让吴女士深感失望，她愤怒地表示：“以后我再也不会相信这种所谓的免费试用了，这不过是商家在玩文字游戏而已。”
Nowadays, marketing methods such as "7-day free trial" and "1-yuan for 7 days" have become an important means for many apps to attract users. The reporter's investigation found that consumers who fall into the trap of App "free trial" and "low price enjoyment" like Ms. Wu are not alone. Some consumers, after clicking on the free trial, were ordered a monthly or annual package by default. There are also consumers in the low-price trial, who found that the renewal price is much higher than the advertised low price, and continued is a high-priced package.
如今，“7天免费试用”和“1元享7天”等营销手段已经成为许多App软件吸引用户的重要手段。且记者调查发现，像吴女士这样陷入App“免费试用”和“低价享用”陷阱的消费者并非个例。有的消费者在点击免费试用后，竟被默认订购了包月或包年的套餐。还有的消费者在低价试用后，发现续费的价格远高于宣传中的低价，且续的是高价套餐。
In response to such incidents, the experts interviewed said that to rectify the chaos of the app's "free trial" and "low price enjoyment", the a need for joint efforts. In this regard, they suggested that more concrete and feasible implementation rules should be developed to specify the obligations that businesses must meet when providing such services. At the same time, businesses should remind consumers in a prominent and easy-to-understand way to avoid misleading consumers. In addition, it is necessary to strengthen daily supervision and establish convenient and efficient online dispute resolution channels to fully protect the legitimate rights and interests of consumers.
针对此类事件，受访的专家表示，要整治App“免费试用”和“低价享用”的乱象，需要多方共同努力。对此他们建议制定更为具体可行的实施细则，明确规定商家在提供此类服务时必须履行的各项义务。同时，商家应当以显著且易于理解的方式向消费者进行提醒，避免误导消费者。此外还需要加强日常监管，建立便捷高效的在线纠纷解决渠道，以充分保障消费者的合法权益。
